Vitamojo
A Smart Food Lifestyle Brand
A Smart Food Lifestyle Brand
In 2016 we were approached by Nick Popovici who had an idea to create a new technology lead smart food brand. Three years later Vita Mojo has been valued at £20 million and is the leading global brand in its field. Here’s how we did it.
Our strategy centred around the core idea of giving people the energy to achieve their goals in life, to recapture their magic. The brand positioning drew on cues from both the worlds of science and lifestyle to create a unique left and right brain balance. Personalisation was to be a big part of the customer relationship, so the approach needed to be intuitive and highly individual.
The Essence of Vitality and Self
As part of the strategic stage we generated the name Vita Mojo, which beautifully captured the brand essence of vitality and self. This was to be a digital first brand that would revolutionise the way people personalised their diet by using sophisticated algorithms and the expertise of leading sports nutritionist Helen Patounas.
Designing a Digital Identity
For Vita Mojo’s digital identity, we aimed to bring personality and energy to the brand whilst also ensuring an optimum customer experience. To produce a holistic experience, we designed a suite of assets to cover all the brand touchpoints. From the logo, tone of voice, photography style, marketing assets, packaging design, graphic elements together with the look and feel for the website and app.
So fresh
With colours dominant in fresh blues and greens, the relationship between technology and an active healthy lifestyle is achieved. The brand communication is also clean and minimal, supported by vibrant photography, DNA-like icons and accompanying annotations.
Vita Has Found Its Mojo
Today the Vita Mojo brand provides food tailored to one’s lifestyle. It caters to personal needs, fitness and health goals and operates through a digital platform supported by physical spaces. The co-founders Nick and Stefan are now taking the business worldwide and are the proud owners of an extremely successful brand that was only a business-plan three years ago.
