Mynd
Training the MYND
Training the MYND
We worked with founder of MYND Roberto Forzoni, a peak performance consultant specialising in helping individuals achieve their potential with the resources they have at their disposal.
The MYND app is a platform providing research-based psychological education and support to all its users – training the mindset of users by building confidence, optimism, happiness and encouraging behavioural change, improving general wellbeing.
Creating a human experience
Although the brand communicates through an app, it tackles the human condition, therefore it was key for the experience to be friendly, welcoming, accessible whilst also having personality. That is why the brand name and tone of voice across the app communicates not only the values of mind and performance but do so with a human touch.
For Everyone’s Wellbeing
The brand needed to be confident yet trustworthy. We generated the name MYND with the tagline “Take your mind to its peak” – as the app is about helping the user reach a peak in their psychological wellbeing, and this idea of ‘peak’ was communicated through the final brand mark.
For everyday
Following the creation of the brand we developed the UX and UI design of the app. Our objective was to make this information accessible to everyone through the design and build of a mobile application, targeted at adults and juniors. We started off with the brand creation using colour psychology as a tool throughout the creative process.
Testing
Testing at every step of the way. We also integrated gamification and iconography to encourage a positive user engagement. The result was an app that was simple to navigate, performed efficiently to user-tasks and easy to pick up where you left off.
“I-AM’s skills in branding and customer experience helped me create an app that was accessible to everyone..”
